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Lori Radulovich

Lori Radulovich

Associate Dean, Undergraduate Business Programs

Professor

DBA, Cleveland State University
MBA, Banking and Finance, Case Western Reserve University
B.A., Economics and Business Administration, University of Pittsburgh


View CV

Dr. Lori Radulovich is the associate dean of undergraduate business programs and professor of strategy and marketing at Baldwin Wallace University. She teaches in the marketing and sport management department at BW.

Radulovich is a business owner and professional consultant to entrepreneurs and multinational firms, a speaker at national conferences, and a BW professional development program leader. She has spearheaded development of the digital marketing, marketing, and analytics curriculum; and speaks on the topics of business strategy, analytics, international and domestic marketing, entrepreneurship, and financial management.

Before joining the BW faculty, she had over 10 years of banking industry experience in trust investment portfolio administration and investment product development of KeyBank, and has conducted research in the U.S. and India.

Areas of Expertise

Strategy, finance, business analytics, marketing, digital marketing, healthcare marketing, international marketing, international business, cultural awareness and diversity, entrepreneurship, human capital, innovation.

Courses

Undergraduate

  • Management Strategy (BUS-451)
  • Introduction to Marketing (MKT-230)
  • International Marketing (MKT-436I)
  • Services Marketing (MKT-331)

Graduate

  • Strategic Management (BUS-670)
  • Marketing Strategy (MKT-551)

Speaking Engagements

  • 2022 Project Management Institute (PMI) Finance & Data Analytics Session Speaker
  • 2022 Sherwin-Williams Data Analytics Team Speaker & Facilitator
  • 2019-2021 Cleveland Tableau User’s Group
  • 2019 Cleveland Alteryx User’s Group
  • 2019 University Hospitals Financial Seminar: Improving Financial Decision-Making
  • 2018 OEConnection Emerging Leaders Annual Leadership Retreat Speaker
  • 2017 Food & Vending Industry Annual Cleveland Conference Speaker

Research Areas

Strategy, data analytics, international marketing, domestic and global strategy, portfolio management, global marketing of services (financial and healthcare), multicultural global e-marketing, management of intellectual assets, customer relationship management, entrepreneurship, e-marketing, e-services, and healthcare management.

Scholarly Activities

  • Choose Ohio First State Scholarship Award $750,000 with Computer Science Department (2019-2022)
  • E&Y Parthenon Strategy Consultancy, SME Expert: Higher Education Software Solutions (2020)
  • Author of Capsim Inbox Simulation: Cultural Awareness Microsimulation (2019-2020)
  • Author of Capsim Inbox Simulation: Business Analytics Microsimulation (2020)
  • 2020 Contributor to "Author Software Design Platform" Development Software Team (2020)
  • Capsim Inbox Simulations: Cultural Awareness Software Microsimulation Author (2020)
  • Author of Business Analytics Handbook for Capsim Inbox Business Analytics Handbook (2020)
  • Author of Cultural Awareness Textbook for Capsim Inbox Cultural Awareness Microsimulation (2020)

View publications and additional scholarly activities.