Tim Marshall

Tim Marshall has significant experience in leading both the strategy and execution of digital and traditional marketing communications efforts for organizations across a wide variety of industries, including higher education, healthcare, consumer packaged goods and manufacturing. His areas of focus are social media, content marketing, brand strategy and integrated marketing communications.

Within the Baldwin Wallace University Carmel Boyer School of Business, Marshall directs the Digital Marketing Center, an experiential learning program that connects groups of talented students to local small businesses and nonprofit organizations in need of affordable marketing services and strategy development. He also teaches various marketing courses and advises marketing majors on course selection and career planning.

Marshall is also the Burton D. Morgan Endowed Chair in Entrepreneurship, working to foster faculty excellence across all academic disciplines in entrepreneurship education. He provides leadership for the entrepreneurship minor and instructed courses in management and entrepreneurship.

Prior to joining the Carmel Boyer School of Business, Marshall served as Chief Brand Strategist for The Fairmount Group, an integrated marketing communications consultancy. In that role he developed content marketing and brand strategies for a diverse lineup of clients, from a private-label ice cream producer to a statewide healthcare organization, a global risk management firm and others. Previously, he held marketing and communications roles for The MetroHealth System, Case Western Reserve University and the LGBT Community Center of Greater Cleveland.

Marshall's work has been recognized by Marketing EDGE (the Direct Marketing Educational Foundation), the eHealthcare Leadership Awards and the Higher Education Marketing Association.

He was the 2021 recipient of the Bechberger Award for Human Development at BW, given annually to a professor who has contributed in outstanding ways to the development and growth of students through leadership outside the classroom.

Also at BW, Marshall was the recipient of the 2017 Technologically Enhancing Pedagogy Award, selected for incorporating innovative technology and collaboration tools into various courses. Alongside faculty from Sciences Po Lille in France, Tecnologico de Monterrey in Guadalajara, the University of Toronto and eight other campuses, in 2016 Marshall was one of 12 professors in the world accepted into the Sysomos in the Classroom program, which brought an extensive suite of social listening technology to BW for coursework and other scholarship.

Marshall has presented and moderated panels on digital marketing strategy and educational technology at national and regional conferences, including the Midwest Marketing Summit, ProfCon, Blackboard World, the Flipped Learning Network FlipTech Conference, Greater Cleveland Partnership Internship Summit, Forum for Volunteer Administrators and others. He is a judge in the annual Content Marketing Institute Content Marketing Awards and has reviewed manuscript and conference proposals for the digital marketing publishing company, Stukent, and the Association for Educational Communications and Technology (AECT), respectively.

He has facilitated digital marketing professional development workshops for a variety of for-profit clients, non-profit agencies and economic development consortia. He leads talks on marketing and content creation for the Ohio Small Business Development Center, Candid (formerly the Foundation Center) and other regional organizations.

Marshall holds a Master of Science in integrated marketing communications from Eastern Michigan University and a Bachelor of Science in journalism and public relations from Bowling Green State University.

Courses Developed

• Digital Marketing Management (MKT-537)
• Content Marketing (MKT-437X)
• Digital Marketing Portfolio Review (MKT-415)
• Seminar in Applied Marketing Analytics (BUS-363)
• Social Media Fundamentals (CAS-316)

Additional Courses Taught

• Digital Marketing (MKT-337)
• Services Marketing (MKT-331)
• Introduction to Marketing (MKT-230)