Business Analytics Major

Carmel Boyer School of Business
(440) 260-4000

OVERVIEW

The business analytics major is a cutting-edge field of study that blends business acumen with the technical and analytical skills to leverage data in driving informed decision-making across a variety of industries.

Students pursuing Baldwin Wallace’s undergraduate business analytics major gain critical thinking, problem-solving, communication and quantitative proficiencies that make them career-ready for employment.

BW’s comprehensive curriculum combines coursework in core business principles with advanced analytics. Students study statistical analysis, data mining, data visualization and predictive modeling and develop a deep understanding of business operations, strategy and ethics.

What can you do with a Business Analytics Degree?

As businesses increasingly rely on data-driven insights to inform strategic decision-making, the need for graduates proficient in analytics continues to soar.

A business analytics degree can lead to a career as a business analyst, data scientist, financial analyst or consultant where data-driven decision-making is crucial to helping organizations design and implement business processes, systems and strategies for success.

Graduates are highly sought after across industries, from finance and marketing to operations and data science.

CURRICULUM

The business analytics major combines a foundation in core business disciplines like finance, marketing and management with advanced analytics coursework.

Students delve into data analysis techniques through courses like data systems, visualizing data for business analytics and intermediate statistical methods. Electives like applied machine learning, decision models and analytics and predictive analytics equip students with the tools to solve real-world business problems using data.

A capstone course offers an immersive business simulation where students face a complex scenario in which business acumen is tested and improved through modeling, analysis and strategic planning. Students gain firsthand experience in areas of operations management, financial analysis, marketing, team-building and critical thinking.

Business Analytics Key Courses

BAN 340 – Visualizing Data for Business Analysis, 3 credit hours
BAN 440 – Decisions Models and Analytics
DSA 401 – Applied Machine Learning
FNC 485 – Empirical Methods in Finance

View the University catalog for a full list of courses.

Option to Add MBA

Students in the undergraduate business analytics major have the option to pursue a streamlined BW MBA program that allows them to take graduate-level courses in their senior year. Students graduate in five years with both a Bachelor of Science in business analytics degree and a Master of Business Administration (MBA) degree.

Course Descriptions

Course descriptions, requirements for the major and additional information can be found in the University Catalog.

STUDENT EXPERIENCES

Small class sizes, individual attention and faculty mentoring are at the core of BW’s business analytics major. The program is taught by experienced faculty using industry-standard tools, including 14 Bloomberg terminals – giving students full access to the same data and technology used by business professionals.

Students also benefit from hands-on learning through coursework, internships, independent study, and faculty-mentored consulting and research projects.

Choose Ohio First STEM Scholars Program

The BW Choose Ohio First STEM Scholars Program is open to Ohio residents who are entering Baldwin Wallace in the fall as a first-year student or transfer student and are interested in business analytics. Students are eligible to apply to the program which also offers the Choose Ohio First scholarship, awarding substantial annual, renewable scholarships.

Student Organizations

Investment Club

Students experience real life investing by managing a $1.3 million portfolio of real stocks. The students make decisions based on their own research of equity securities. Members have attended a shareholders meeting, visited the New York Stock Exchange and competed with other colleges in academic competitions.

View all business student organizations and experiential learning programs.

ALUMNI SUCCESS

While the B.S. in business analytics major is new, many recent BW graduates are succeeding in this field and related ones.

Students majoring in business analytics at BW develop a network of professional contacts and gain valuable experience applicable for employment and graduate school opportunities.