Strategic Plan


VIII.  Marketing, External Relations and Communications

A. Refine and implement integrated marketing communications strategies and programs that support enrollment and advancement initiatives, raise the institution's regional visibility, increase awareness and enhance the image of the College in the community and with targeted audiences.

  1. Enhance, restructure and consolidate current BW Web practices to ensure support of College priorities, provide a consistent institutional image and message and encourage audience engagement through ease of use.
  2. Identify, formalize, coordinate, expand and integrate social and new media into the College communication stream.
  3. Aggressively promote programmatic and delivery options with demonstrated demand, competitive advantage and clear opportunity to attract new enrollment across all student populations.
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