Public Relations

 

Public Relations Program Requirements

Public Relations Major

Computer Code: CPBR

Minimum credit require: 43-45 (plus prerequisites as indicated)

 

Required Courses (* = Prerequisite Required)

CAS

120

Strategies in Public Relations

3 credits

CAS

125

Event Planning

3 credits

CAS

126

Introduction to Communication

3 credits

CAS

230

Practicum in Public Relations

1-3 credits

CAS

320

Internal Public Relations and Research

3 credits*

CAS

360

Public Relations Technology

3 credits*

CAS

410

Persuasive Campaigns

3 credits*

CAS

415

Studies in Public Relations

3 credits*

CAS

473

Senior Seminar: Leadership in Public Relations

3 credits*

BUS

305

Introduction to Management

3 credits*

BUS

330

Introduction to Marketing

3 credits*

Complete one of the following:

CAS

275

Propaganda and Persuasion

3 credits*

CAS

315

Crisis Communication

3 credits*

CAS

350

Organizational Communication

3 credits*

Complete one of the following:

CAS

226

Writing for the Media

3 credits*

ENG

232

Workshop in Journalism

3 credits*

Complete one of the following:

ENG

305

Advanced Expository and Argumentative Writing

3 credits*

CAS

345

External Public Relations Writing

3 credits*

Complete one of the following:

BUS

211

Principles of Accounting I

3 credits

BUS 215 Intro to Entrepreneurship 3 credits

BUS

329

Business Ethics

3 credits

BUS

358

Business Communication

3 credits

BUS

409D

Behavioral Theories of Management

3 credits*

BUS

410

Human Resources Management

3 credits*

         

Public Relations Minor
A total of 21 credits are required for the Public Relations minor, courses include:

Required Courses

CAS

120

Strategies in Public Relations

3 credits

CAS

126

Introduction to Communication

3 credits

CAS

230

Practicum in Public Relations

3 credits

CAS

410

Persuasive Campaigns

3 credits*

Complete one of the following:

CAS

226

Writing for the Media

3 credits*

ENG

232

Workshop in Journalism

3 credits*

Take 6 credits from the following list of courses:

BUS

305

Introduction to Management

3 credits*

BUS

330

Introduction to Marketing 

3 credits*

BUS

333

Advertising Management

3 credits*

BUS

358

Business Communications

3 credits

BUS

409D

Behavioral Theories of Management 

3 credits*

BUS

410

Human Resource Management

3 credits*

BUS

436I

International Marketing 

3 credits*

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