Professional Development

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Strategic Leadership

 Making Strategic Objectives Part of Day-to-Day Management

Dates To Be Determined
9 a.m. -  4 p.m.; $359; 6 PDU; Baldwin Wallace, Berea
Instructor: Ralph Smith

Many organizations have well thought out strategic plans. Most don't execute them effectively. Few make strategic objectives relevant on a daily basis.

In today's turbulent economic environment, it is harder than ever for leaders, managers and staff to keep their eyes on the big picture. Each day may bring a new operational challenge. Tighter budgets. Staff reductions. New customer demands. As a result fire fighting replaces long-term thinking.
 
Strategic leadership is the art of creating a meaningful vision for your organization (or unit) and the science of providing the clarity, direction, commitment and goals that enable your team to fulfill strategic objectives.
 
Learning Objectives:
  • Motivate: Establish a vision that has meaningful, tangible goals
  • Communicate: Use the Strategy Map to link operational goals to strategic success
  • Execute: Define initiatives and actions to achieve goals
  • Measure: Monitor progress and adapt as situations demand

Target Audience: Managers who must balance strategic goals with day-to-day operational challenges; senior leaders who must set the tone and direction for an organizational unit or units; coordinators of a project-based improvement program such as Six Sigma or BPM; leaders or HR Manager who sets performance management goals; members of a strategic planning task force.

Course Outline:

Executing Strategy in Turbulent Times

  • Why strategic plans go unfulfilled
  • Background: The need to think strategically
Motivation: What to Do With Mission and Vision Statements?
  • Creating meaning and purpose
  • Defining the vision in real terms
  • Types of organizational strategies
  • Product leadership
  • Customer intimacy
  • Operational excellence
Communication: Showing How The Strategic Piece Fit Together 
  • Identifying key themes
  • The strategy map: linking key objectives
  • Communicating strategic purpose to the entire organization
 Action: Executing Strategy Every Day 
  • Defining and prioritizing strategic initiatives
  • Linking initiatives/goals to operations
  • Defining measures of success
  • The role of scorecards and dashboards
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