School of Business


Dr. Peter Rea

Peter Rea is Director of the Burton D. Morgan Chair for Entrepreneurial Studies and founding director of Baldwin Wallace University's Center for Innovation and Growth.  The Center is only one of about 20 institutions in the United States to receive funding by the Kauffman and Burton D. Morgan foundations to create a national model for entrepreneurship. A new Center for Innovation and Growth Building houses programs that support the mission to "infuse entrepreneurship campus wide while contributing to regional development." The Center is built on partnerships that promote economic development and provide undergraduate students from all majors, MBA students and executives with practical experience in creating economic and social value driven by innovation and guided by integrity. 

Peter has provided leadership creating partnership programs between Baldwin Wallace and profit and nonprofit organizations such as PNC, Parker Hannifin, President's Council, RPM. Cliffs Natural Resources, IdeaStream and United Way. Peter has also provided leadership to establish global partnerships with corporations and universities in countries such as Brazil, England, Germany, India and Japan.   These partnerships have resulted in exchanges such as Baldwin Wallace offerings its MBA program in Brazil.
From 1994 until 2006, he was chairman of the School of Business at Baldwin Wallace University.   He was responsible for providing leadership for undergraduate programs that served 1300 students, seven MBA programs that served over 400 students and executive education that served 1600 leaders annually. From 1989 to 1994, he was Associate Academic Dean at Baldwin Wallace University. He assisted with college-wide strategy and policy for 27 academic and ten administrative departments.
His primary teaching areas include entrepreneurship, business ethics and marketing strategy.   He holds a Ph.D. from the University of Akron, a Masters of Arts from Bowling Green State University and a Bachelor of Science from Ohio University where he graduated summa cum laude. He has completed postdoctoral studies in international marketing and business, and marketing strategy at the University of South Carolina, Memphis University, Carnegie Mellon University and Duke University. 

He co-authored Integrity is a Growth Market and Leading with Integrity with Alan Kolp.  He co-authored Strategic Planning: A Practical Guide with Dr. Harold Kerzner.  Since 2005, Peter has collaborated with Alan Kolp, former Dean at Earlham and currently a Humanities professor at BW and Pierre Everaert, former Chairman of InBev and CEO of five multinationals including Phillips to conduct research on innovation in the BRIC countries.  This research resulted in a book entitled Igniting Innovation with Integrity that was published in 2011.  The three authors created a leadership model that applies the art (mindset) and science (skill set) of innovation founded on an ancient tradition of the seven classical virtues.  This model guides the practice and programs of the Center for Innovation and Growth.
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